Developers Hammerson and Westfield have reached a joint venture agreement and are set to begin a massive redevelopment of the Whitgift Centre in Croydon. Following the announcement, other development proposals began to flood in, making the announcement a ‘tipping point’ in the Council’s efforts to revitalise the area. Following the 2011 summer riots, the council landed £23 million from the Greater London Authority to fund regeneration schemes. Croydon has a legacy of failed regeneration and the £1 billion joint venture promises to be the beginning of a process which will see the creation of new retail centres, leisure and public spaces, and over 7000 new homes in Croydon’s centre. Firms involved include Studio Egret West, Allies and Morrison and HawkinsBrown.