+44 117 924 9596info@amalgam-models.co.uk

Interactive Models: Engagement and User Experience

  • July 23, 2015
Interactive Models: Engagement And User Experience

Most of the models we create are display pieces or prototypes for a variety of different industries - architecture, marine, product design and so on. Physical models have consistently proven themselves to be invaluable assets when developing and testing new designs, engaging with other people or communicating ideas.   A static display model is a proven tool to draw in the audience, however, an interactive model becomes a powerful component in creating a memorable user experience. Interactive models can be used to achieve a number of goals, including:   - COMMUNICATING COMPLEX PROCESSES TO THE UNINITIATED   - TESTING OR MARKETING A NEW IDEA, ENGAGING WITH POTENTIAL CLIENTS   - BRANDING, CEMENTING A BRAND IDENTITY AND CREATING AWARENESS   Complex Processes On an individual basis, placing a user in a narrative - such as a game - allows new information to be processed easily, and can be an enjoyable user…

Read More

An overview of our CNC machining services

  • November 11, 2014
An Overview Of Our CNC Machining Services

At Amalgam we provide a range of premier CNC machining services. This covers machining forms from client-supplied CAD, to being able to offer a complete end-to-end design and fabrication service. We can develop technical drawings based on conceptual images, machine the parts and assemble the structure, all completely in-house. We can also arrange for transportation and installation of larger projects, as we did with the range of EDF Energy interactives. Beyond simply being a cutting tool for sheet material, we are constantly developing new and better techniques for using the CNC within our workshop. In this article we’ll be going over some of these applications, which in turn are services we can offer our clients. Substructure Design and Fabrication This Rooftop Yurt was one of three constructed for the Timber Frame Company as an interlocking skeleton of ribs cut from sheets of plywood. The structure was then skinned with timber and copper creating a sealed environment. By…

Read More

New Marine Models at Hamburg SMM Show

  • September 15, 2014

The last few months have yielded some fantastic and challenging projects, including innovative furniture, several new Marine models, strange creatures and new possibilities opening up with our packaging design service.   The SMM in Hamburg, Germany wrapped up last week, where two of our models were on display. The first was the HF4 model for Mojo Maritime, featuring a huge loading crane system and smaller knuckle cranes.   The Swath model for Qinetiq features a unique baseboard design incorporating the 'sea' as a structural support for the model, indicating the position of the vessel in the water. The reflective baseboard shows the detail below the waterlines, including locomotive elements and the complex forms of the hull.   Both models were fabricated with a combination of advanced computer controlled processes and hand-finishing skills, particularly to preserve the sharp lines and broad, unbroken planes of colour of the designs. These models add to…

Read More

Architecture Exhibitions and Chimps

  • May 23, 2014
Architecture Exhibitions And Chimps

Installed at the Architecture Centre down on Bristol Waterfront, the Living City is an interactive architecture exhibition where an analogy is drawn between the city and a human body. Users are encouraged to think about what is needed to create a balanced, healthy urban environment.   The centrepiece for this exhibition is a model we made for the Center for Sustainable Energy some time ago; in its original context the PlanLoCal model shows how various low carbon technologies can be installed in rural and urban settings. In its new role in this exhibition, the model features an interactive element, where users can place magnetic icons along the sides of the base to highlight key points within the 'city-body', such as energy, transport and recycling. The exhibition also features key documents and case studies, and runs until the 10th of August. You can see some images up on the Architecture Centre's Facebook page. Be…

Read More

Tidal Turbines, Milan Design Week and Brutalism

  • April 14, 2014
Tidal Turbines, Milan Design Week And Brutalism

This week we have been ramping up the marketing of our recycling displays and have been taking orders for a few products from the range; as these projects are completed we will be updating the website with photos of these new builds. These engaging and informative displays are usually used by councils and recycling officers to communicate important information about recycling.   Also our SeaGen Tidal Turbine for MCT has been in the news this week. This popular model has made a few media appearances over the years and has so far survived nearly four years of touring and public engagement.   We are also enjoying the trickle of photos coming out of Milan Design Week which have made their way into various Twitter feeds and photoblogs, showcasing the range of product design this year has to offer. Another event in our calendar that we're looking forward to is the…

Read More

Offshore power generation models

  • December 4, 2013
Offshore Power Generation Models

The government is to make big changes to the way it subsidises renewable energy, it has announced. BBC news 4/12/13.  As market leaders in the field of producing offshore power generation models we are obviously interested in this subject and thought it might be a good moment to remind the world of some of the work we have done in the area. Amalgam are of course well known for scale models and exhibition pieces such as the e.on offshore wind generation model display shown in the header to this article, a closer view of the same model is on the left here. We also produced a range of scale models of the Seagen Offshore power generation design shown in the three images below. We also have a long history of producing functional prototypes and test rigs such as this Spectral Marine Energy Converter (SMEC) working scale model which we designed…

Read More

Come and talk Product Prototyping at Venturefest 2013

  • November 11, 2013
Come And Talk Product Prototyping At Venturefest 2013

Venturefest Bristol 2013 Is, once again, organised by Science City Bristol in partnership with the Technology Strategy Board.  This years event is taking place on Thursday 14th November 2013 at the UWE Conference Centre in Bristol.  Bristol prototyping and model making specialists Amalgam will be there,  offering free advice on Product Prototyping, general product development and a range of allied subjects, all relevant to inventors, innovators and designers looking to turn their good ideas into commercial realities.   The Venturefest show is in it's third year and promises to be better than ever. Our stand at the 2012 show drew a steady stream of visitors throughout the day asking a wide range of questions about Product Prototyping,  Product development, CAD, 3D printing and much more besides.  This year we are back, with a range of samples showing some of the processes we can offer for product prototyping, case studies of previous…

Read More

Ambulance Medical Training Aid at University of South Wales, Pontypridd

  • October 25, 2013
Ambulance Medical Training Aid At University Of South Wales, Pontypridd

The Ambulance Simulator is designed to be an interactive medical training aid and environment for paramedic staff and students. As such the interior includes all the typical features found inside an ambulance, and is, as far as possible, a faithful replication of a real ambulance interior with such features as non-slip flooring, the modular storage system which lines the walls and positionable chairs. It was recently installed at the University of South Wales.     Our exhibition and display team were able to quickly fabricate the medical training aid by cutting the bulk of the panel work on our CNC machine. This enabled us to block out the internal dimensions of the ambulance and populate it with the equipment, facilities and supplies that would be used in a real emergency situation.   We have a strong tradition of projects used in medical and care contexts. These have included innovative product designs such…

Read More

New Naval model making Projects

  • October 7, 2013
New Naval Model Making Projects

Over the past few months we have been busy on a range of new naval model making projects. Three of these were for BMT Defence Services, being the BMT Defence Services Logistic and Support Vessel (LSV), the Venator® - 110, and an interior detail model of the Vidar® - 7. These models were displayed at DSEI 2013.     Amalgam has a strong tradition for providing naval model making services for a broad range of marine industries. Models we have made have ranged from sleek, streamlined speed forms for designers and naval architects, to fine-detail scale model luxury superyachts, to military and industrial vessels for trade shows and conferences. Head to Our Work to see more.   We have also been busy on projects for feature film and television, more details of which will be announced soon. This has seen us provide our set building and prop making services; being situated in the…

Read More

EDF Energy Touring Exhibition at Party Political Conferences

  • September 17, 2013
EDF Energy Touring Exhibition At Party Political Conferences

The modular, highly transportable EDF Energy Touring Exhibition, featuring a number of engaging interactives and streamlined versions of our larger displays, will be present at three upcoming Party Political Conferences. The exhibition has been present at trade shows, conventions, conferences and events since earlier this year.   The EDF Energy Touring Exhibition is a portable recreation of the displays and interactives we have made for the various EDF Energy visitor's centres around the country. While the Touring Exhibition has been sent along the length and breadth of the country, our seven permanent exhibitions have been experienced by thousands of members of the public. Nearly every member of staff contributed to these impressive pieces which involved our skills as metalworkers, electricians and engineers, involving CNC machining and traditional hand skills, as well as a keen understanding of human interaction and exhibition design.   The EDF Energy visitor's centres and touring exhibition have been regular fixtures…

Read More