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Ultrahaptics exhibition display

  • April 30, 2018
Ultrahaptics Exhibition Display

Next-generation interactive technology for Ultrahaptics exhibition display Exhibition stand designers have a tough job to deliver new displays or refresh content in time for the next trade show. Whether you’re the busy marketing manager or a creative agency helping clients to get ready, there’s a fine balance to achieve: Innovative ideas to showcase your products/services Realistic plan and budget to cover all event and marketing costs Attention-grabbing design to make a high impact on visitors Project management to create the content on time Physical build plans for the final construction Every exhibition is busy, so we work with our clients to make their display stand out. In this Business Leader article, Heather Mcdonald Tait from Ultrahaptics highlights the importance of being original with your ideas, with some great photos of the Ultrahaptics exhibition stand at CES, with the ATM kiosk designed by Crux and built by us here at Amalgam…

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Technical 3D design for a high impact display

  • April 3, 2018
Technical 3D Design For A High Impact Display

When a new product is ready for the big reveal, a large scale in-store display often works to grab attention and get people talking, which we talked about for premium brands. To create a high impact display, it’s often the technical detail which matters most – looking at how the display is made, and what structural support or suspension points it needs – to be congruent with the design. The process starts with our clients’ ideas; when they come and talk to us, our role is to interpret their design and bring it to life. We always aim to achieve a result which looks sleek, with no interruptions on the aesthetics of the finished display. Making something appear that way can take time testing and iterating the physical features in 3D CAD. Where to use a large-scale creative display? The obvious answer as to why choose a large-scale model is…

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Concept design and prototyping for Valentine’s Day integrated / POS campaign

  • February 13, 2018
Concept Design And Prototyping For Valentine’s Day Integrated / POS Campaign

To develop a successful in-store campaign, a marketing team has to coordinate many elements to ensure shoppers experience the same message everywhere. A physical anchor or theme helps to make the words more memorable and connect with the audience. For their Valentine’s Day gift range, diamond jewellery brand, Forevermark, chose the iconic hot air balloon to symbolise their “True love is unstoppable” message. Challenge: Design a single concept for global stores / one size fits all Forevermark were developing a brand campaign message to capture the imagination of shoppers through social media, online advertising and in their in-store marketing. Globally they have Authorised Forevermark Jewellers with very different sizes of shop windows and display counters. For consistent branding, Forevermark provides white point-of-sale (POS) display frames to create displays for different pieces of jewellery in each store. The idea was to provide fresh artwork to enhance the in-store displays for 2-3…

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Festive Fizz – resin casting techniques to create realistic visual effects

  • December 14, 2017
Festive Fizz – Resin Casting Techniques To Create Realistic Visual Effects

Realistic visual effects are in demand at this festive time of year for window displays, point-of-sale and attention-grabbing in-store concessions.  Using artificial food and drink obviously avoids the issues of short-shelf life and spillage hazards.  Our wide-range of in-house creative skills enable us to test, develop and replicate everyday products for visual displays or to use in photography and filming for advertising. One recent project for set designer, Miri Katz, raised fresh challenges for the team. The end-client was looking for a wow-factor display to feature in a champagne brand advert. Having designed and pitched her idea, our client wanted to know how it could be delivered. The key requirement was to create realistic visual effects for the audience to imagine real bubbly in the glasses. Outlining the brief Our client came to us with the concept to explore what would be possible. The key concerns to address were: Authentic…

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Creating premium brand displays: here to make you look good

  • December 1, 2017
Creating Premium Brand Displays: Here To Make You Look Good

Premium brand displays in store have a mysterious appeal. Done well, the mix of quality and exclusivity inspires us to spend more because it feels good. Behind the scenes, we know a lot of work goes into product innovation, developing the brand, premium props, designing spaces and creating visual merchandising. Wow-factor premium brand displays are a blend of creative concepts and excellent delivery, just like any project. To deliver it successfully, you have to stretch the budget and time across both design and build quality, although it can become skewed by one premium prop or bespoke design. At Amalgam, we're here to make you look good, with our tips for creating your premium point-of-sale display: Share your plans early When exploring concepts, your team will have plenty of ideas - whether working with a creative director or agency, retail designer, shop fitter or specialist prop makers. The earlier you can share…

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Creating Aardman sculptures for The Grand Appeal 2018 Sculpture Trail

  • November 17, 2017
Creating Aardman Sculptures For The Grand Appeal 2018 Sculpture Trail

We were honoured to be asked by The Grand Appeal to sculpt the characters for next year’s 2018, Bristol sculpture trail, Gromit Unleashed 2. The three characters, Wallace, Gromit and Feathers, were unveiled yesterday at an event in Aardman HQ in Bristol and we were lucky enough to be there to witness the great reveal. Please keep an eye on this space where we will be talking more about the processes involved with making these iconic sculptures!

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Megamorph, Aardman’s desktop icon gets supersized.

  • June 15, 2017
Megamorph, Aardman’s Desktop icon Gets Supersized.

Still Naughty at 40! - Megamorph, an Amalgam giant poly sculpt. To celebrate the Morph: Still Naughty at 40! exhibition at The Mall at Cribbs Causeway, Amalgam Modelmaking was asked by The Grand Appeal Charity to produce a 3 metre high Megamorph. A giant version of one of Aardman's most iconic characters, Morph. Having previously made a life sized version of Wallace and collaborated on the touring exhibition "Wallace and Gromit Present a World of Cracking Ideas" we were honoured to be involved in such a prestigious project. After several discussions about which pose Morph should be in, we were supplied with a model made by Peter Lord, Morph's original creator, to use as reference. The next stage would usually involve us 3D scanning the model and then using a 5 axis CNC machine to produce the basic form, but in keeping with Morph's handmade look and feel, we decided to…

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New Blades Show 2016 – thinking about a career in model making?

  • June 9, 2016
New Blades Show 2016 – Thinking About A Career In Model Making?

Amalgam are very familiar with building trade show display models, however, it's a rare opportunity for us to get out today, to visit New Blades Show, the annual model makers's fair to visit if you're considering a career in model making. Hosted by 4D modelshop at the Holborn Studios, London, the show features work by graduates from the Arts University Bournemouth, University of Hertfordshire, University of Bolton, City of Glasgow College, University for the Creative Arts and Dun Laoghaire Institute of Art, Design and Technology. And we are looking forward to seeing the displays, usually widely diverse in techniques and creative ideas. It's an exciting day for the graduates. Industry sponsored prizes are available - and it's an opportunity for them to meet potential employers and consider their career path. We wish them all the best of luck.   Our recruits While we're visiting the show, it's a chance to reflect…

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INTERACTIVE MASTERPLAN MODELS TO ADAPT YOUR SCHEME DESIGN

  • May 27, 2016
INTERACTIVE MASTERPLAN MODELS TO ADAPT YOUR SCHEME DESIGN

Beyond dynamic lighting, there are other methods for making a masterplan model interactive. Our recent interactive masterplan for Ecotricity was developed as a simple, chunky, massing model, to assist with decisions being made in the formative stages of the design. Ecotricity founder and Forest Green Rovers Chairman, Dale Vince, wanted us to create an interactive masterplan model for their new Ecopark scheme. The site included the Forest Green Rovers new home stadium and sports campus, an environmentally conscious ‘Green Technology Hub for likeminded businesses from the green economy, and natural wetland reserve set around a redirected canal. Forest Green Rovers have also recently shortlisted nine stadium designs from almost 50 entries by architects based around the world in a competition to create the club’s new home. Adapt the masterplan with an interactive model The customer knew they needed a physical model, but were facing multiple challenges. The designers began with…

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Large scale insect models for IVCC to mark World Malaria Day

  • May 11, 2016
Large Scale Insect Models For IVCC To Mark World Malaria Day

For World Malaria Day, our team was commissioned to make large scale insect models to feature in an exhibition display, for vector-control specialists, IVCC. Mosquitos kill 433,000 people a year, mainly children under 5 and pregnant women. Bed nets treated with insecticides have contributed enormously to bringing down the number of deaths, yet vector-borne diseases are renowned for developing resistance. To resolve this challenge, international teams are working to develop new insecticides. World Malaria Day was an opportunity to raise awareness, so Jed Stone from IVCC marked the occasion by heading to London with two large scale mosquito models to share their message with MPs and visitors to Parliament. Insect models fascinate visitors IVCC set out their stall to engage visitors at Portcullis House, where the two insect models were placed on the table among leaflets and on-screen information. The emphasis was on making sure MPs understand how the international development funding…

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