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Ultrahaptics exhibition display

  • April 30, 2018
Ultrahaptics Exhibition Display

Next-generation interactive technology for Ultrahaptics exhibition display Exhibition stand designers have a tough job to deliver new displays or refresh content in time for the next trade show. Whether you’re the busy marketing manager or a creative agency helping clients to get ready, there’s a fine balance to achieve: Innovative ideas to showcase your products/services Realistic plan and budget to cover all event and marketing costs Attention-grabbing design to make a high impact on visitors Project management to create the content on time Physical build plans for the final construction Every exhibition is busy, so we work with our clients to make their display stand out. In this Business Leader article, Heather Mcdonald Tait from Ultrahaptics highlights the importance of being original with your ideas, with some great photos of the Ultrahaptics exhibition stand at CES, with the ATM kiosk designed by Crux and built by us here at Amalgam…

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Technical 3D design for a high impact display

  • April 3, 2018
Technical 3D Design For A High Impact Display

When a new product is ready for the big reveal, a large scale in-store display often works to grab attention and get people talking, which we talked about for premium brands. To create a high impact display, it’s often the technical detail which matters most – looking at how the display is made, and what structural support or suspension points it needs – to be congruent with the design. The process starts with our clients’ ideas; when they come and talk to us, our role is to interpret their design and bring it to life. We always aim to achieve a result which looks sleek, with no interruptions on the aesthetics of the finished display. Making something appear that way can take time testing and iterating the physical features in 3D CAD. Where to use a large-scale creative display? The obvious answer as to why choose a large-scale model is…

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Concept design and prototyping for Valentine’s Day integrated / POS campaign

  • February 13, 2018
Concept Design And Prototyping For Valentine’s Day Integrated / POS Campaign

To develop a successful in-store campaign, a marketing team has to coordinate many elements to ensure shoppers experience the same message everywhere. A physical anchor or theme helps to make the words more memorable and connect with the audience. For their Valentine’s Day gift range, diamond jewellery brand, Forevermark, chose the iconic hot air balloon to symbolise their “True love is unstoppable” message. Challenge: Design a single concept for global stores / one size fits all Forevermark were developing a brand campaign message to capture the imagination of shoppers through social media, online advertising and in their in-store marketing. Globally they have Authorised Forevermark Jewellers with very different sizes of shop windows and display counters. For consistent branding, Forevermark provides white point-of-sale (POS) display frames to create displays for different pieces of jewellery in each store. The idea was to provide fresh artwork to enhance the in-store displays for 2-3…

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Creating premium brand displays: here to make you look good

  • December 1, 2017
Creating Premium Brand Displays: Here To Make You Look Good

Premium brand displays in store have a mysterious appeal. Done well, the mix of quality and exclusivity inspires us to spend more because it feels good. Behind the scenes, we know a lot of work goes into product innovation, developing the brand, premium props, designing spaces and creating visual merchandising. Wow-factor premium brand displays are a blend of creative concepts and excellent delivery, just like any project. To deliver it successfully, you have to stretch the budget and time across both design and build quality, although it can become skewed by one premium prop or bespoke design. At Amalgam, we're here to make you look good, with our tips for creating your premium point-of-sale display: Share your plans early When exploring concepts, your team will have plenty of ideas - whether working with a creative director or agency, retail designer, shop fitter or specialist prop makers. The earlier you can share…

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Want to prototype your idea? How to protect your intellectual property

  • August 17, 2017
Want To Prototype Your Idea? How To Protect Your Intellectual Property

When you’ve got a new idea to prototype, or want to adapt a product design, you’ll need to consider the potential intellectual property issues during the development and prototyping process. Thinking creatively about how to solve an immediate problem is often how the best ideas start out, and we’ve made many physical prototypes to help product designers, inventors, and technology experts bring their idea to life. Here’s our summary of steps for developing your design through to prototype and guidance on how to protect your idea: Working with suppliers - arrange an NDA When you start looking for help and support, make sure you have an NDA in place. A non-disclosure agreement (NDA), whether written by a legal team or derived from a template, gives both parties an understanding of the confidential nature of the work. If you are discussing your design or new idea, keep the number of people involved…

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The New Crystal Maze props and replicas

  • June 23, 2017
The New Crystal Maze Props And Replicas

Amalgam was extremely pleased to be asked to work on key props for the new TV version of the Crystal Maze which starts this Friday at 9pm on Channel 4. We were asked by James Dillon, who was the designer on the original early nineties TV show, to produce the Crystal Dome Timer Table as well as a large prop for an extra special one off episode to be shown later this year! We designed the table in 3D CAD software, CNC cut the panels then finished it using a variety of textures and paints to match photos of the original, supplied by James. The program was filmed here in Bristol at the Bottleyard studios not far from Amalgam's workshop. Amalgam offers a one stop shop for prop buyers, film makers & other media in the local area and rest of the UK, offering our services and resources to those in need of…

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Exhibit design services to ignite your product launch

  • January 21, 2016
Exhibit Design Services To Ignite Your Product Launch

Exhibit design, display models and trade show stands can make a huge difference to the successful launching of a new product. Even a remarkably innovative and marketable design could go unnoticed if it isn’t given appropriate promotion, to grab a busy audience’s attention, at the right moment. In this case study we look at a project that came about in a collaborative effort between EF Engineering and Amalgam Model making. EF Engineering provides show finishing services to Perkins to display their diesel engines. John Knight from EF Engineering, and Chris Conlon had been in contact since early in 2015, discussing opportunities to collaborate on new exhibit designs displaying Perkin’s engines.   Q1. What were the challenges faced by the team building the exhibition stand? CHRIS (Amalgam director and project manager): Perkins was looking for a way to make an impact on the agricultural engineering market through original exhibit design for…

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Interactive Models: Engagement and User Experience

  • July 23, 2015
Interactive Models: Engagement And User Experience

Most of the models we create are display pieces or prototypes for a variety of different industries - architecture, marine, product design and so on. Physical models have consistently proven themselves to be invaluable assets when developing and testing new designs, engaging with other people or communicating ideas.   A static display model is a proven tool to draw in the audience, however, an interactive model becomes a powerful component in creating a memorable user experience. Interactive models can be used to achieve a number of goals, including:   - COMMUNICATING COMPLEX PROCESSES TO THE UNINITIATED   - TESTING OR MARKETING A NEW IDEA, ENGAGING WITH POTENTIAL CLIENTS   - BRANDING, CEMENTING A BRAND IDENTITY AND CREATING AWARENESS   Complex Processes On an individual basis, placing a user in a narrative - such as a game - allows new information to be processed easily, and can be an enjoyable user…

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Laser Engraving Service: Drummond + Hammett Cigar Box Guitar Components

  • July 10, 2015
Laser Engraving Service: Drummond + Hammett Cigar Box Guitar Components

As well as a complete design and fabrication service, we offer each process within our workshop - from CNC machining, to vacuum casting, to sculpting - as individual services. We recently provided our laser engraving service to local cigar box guitar makers Drummond + Hammett, etching their distinctive buffalo logo onto various surfaces and components of their instruments. Their exquisite, hand-finished craftsmanship is contrasted with subtle, precision-machined touches, as seen here featured on their 'ResoPhonic' guitar model.   These guitars are stunning works of craftsmanship and passion - head to the Drummond + Hammett website to find out more.      

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Stainless Steel Sculpture for Blue Peter

  • June 11, 2015
Stainless Steel Sculpture For Blue Peter

Our sculpture of the BBC brand icon, the Blue Peter Galleon, is afloat in Bristol! When the BBC rang to ask us about making a sculpture of their iconic galleon which features on the Blue Peter badges, we were delighted to explore their options. As with most television props, the timing was tight to design and build it – so that filming could go ahead on schedule. We had a total of five days, from taking on the brief, to have the model ready for collection on the Monday by the Blue Peter presenter Radzi. The Blue Peter Galleon is easily recognised, so it was a challenging job to preserve the image and accurately re-produce it in 3D stainless steel. The background In conjunction with Avon Wildlife Trust, BBC Bristol has been developing a wildlife garden at the side of the Broadcasting House building on Whiteladies Road in Bristol –…

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