Concept design and prototyping for Valentine’s Day integrated / POS campaign

  • February 13, 2018
Concept Design And Prototyping For Valentine’s Day Integrated / POS Campaign

To develop a successful in-store campaign, a marketing team has to coordinate many elements to ensure shoppers experience the same message everywhere.

A physical anchor or theme helps to make the words more memorable and connect with the audience. For their Valentine’s Day gift range, diamond jewellery brand, Forevermark, chose the iconic hot air balloon to symbolise their “True love is unstoppable” message.

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