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Festive Fizz – resin casting techniques to create realistic visual effects

  • December 14, 2017
Festive Fizz – Resin Casting Techniques To Create Realistic Visual Effects

Realistic visual effects are in demand at this festive time of year for window displays, point-of-sale and attention-grabbing in-store concessions.  Using artificial food and drink obviously avoids the issues of short-shelf life and spillage hazards.  Our wide-range of in-house creative skills enable us to test, develop and replicate everyday products for visual displays or to use in photography and filming for advertising. One recent project for set designer, Miri Katz, raised fresh challenges for the team. The end-client was looking for a wow-factor display to feature in a champagne brand advert. Having designed and pitched her idea, our client wanted to know how it could be delivered. The key requirement was to create realistic visual effects for the audience to imagine real bubbly in the glasses. Outlining the brief Our client came to us with the concept to explore what would be possible. The key concerns to address were: Authentic…

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Creating premium brand displays: here to make you look good

  • December 1, 2017
Creating Premium Brand Displays: Here To Make You Look Good

Premium brand displays in store have a mysterious appeal. Done well, the mix of quality and exclusivity inspires us to spend more because it feels good. Behind the scenes, we know a lot of work goes into product innovation, developing the brand, premium props, designing spaces and creating visual merchandising. Wow-factor premium brand displays are a blend of creative concepts and excellent delivery, just like any project. To deliver it successfully, you have to stretch the budget and time across both design and build quality, although it can become skewed by one premium prop or bespoke design. At Amalgam, we're here to make you look good, with our tips for creating your premium point-of-sale display: Share your plans early When exploring concepts, your team will have plenty of ideas - whether working with a creative director or agency, retail designer, shop fitter or specialist prop makers. The earlier you can share…

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Creating Aardman sculptures for The Grand Appeal 2018 Sculpture Trail

  • November 17, 2017
Creating Aardman Sculptures For The Grand Appeal 2018 Sculpture Trail

We were honoured to be asked by The Grand Appeal to sculpt the characters for next year’s 2018, Bristol sculpture trail, Gromit Unleashed 2. The three characters, Wallace, Gromit and Feathers, were unveiled yesterday at an event in Aardman HQ in Bristol and we were lucky enough to be there to witness the great reveal. Please keep an eye on this space where we will be talking more about the processes involved with making these iconic sculptures!

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Megamorph, Aardman’s desktop icon gets supersized.

  • June 15, 2017
Megamorph, Aardman’s Desktop icon Gets Supersized.

Still Naughty at 40! - Megamorph, an Amalgam giant poly sculpt. To celebrate the Morph: Still Naughty at 40! exhibition at The Mall at Cribbs Causeway, Amalgam Modelmaking was asked by The Grand Appeal Charity to produce a 3 metre high Megamorph. A giant version of one of Aardman's most iconic characters, Morph. Having previously made a life sized version of Wallace and collaborated on the touring exhibition "Wallace and Gromit Present a World of Cracking Ideas" we were honoured to be involved in such a prestigious project. After several discussions about which pose Morph should be in, we were supplied with a model made by Peter Lord, Morph's original creator, to use as reference. The next stage would usually involve us 3D scanning the model and then using a 5 axis CNC machine to produce the basic form, but in keeping with Morph's handmade look and feel, we decided to…

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New Blades Show 2016 – thinking about a career in model making?

  • June 9, 2016
New Blades Show 2016 – Thinking About A Career In Model Making?

Amalgam are very familiar with building trade show display models, however, it's a rare opportunity for us to get out today, to visit New Blades Show, the annual model makers's fair to visit if you're considering a career in model making. Hosted by 4D modelshop at the Holborn Studios, London, the show features work by graduates from the Arts University Bournemouth, University of Hertfordshire, University of Bolton, City of Glasgow College, University for the Creative Arts and Dun Laoghaire Institute of Art, Design and Technology. And we are looking forward to seeing the displays, usually widely diverse in techniques and creative ideas. It's an exciting day for the graduates. Industry sponsored prizes are available - and it's an opportunity for them to meet potential employers and consider their career path. We wish them all the best of luck.   Our recruits While we're visiting the show, it's a chance to reflect…

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INTERACTIVE MASTERPLAN MODELS TO ADAPT YOUR SCHEME DESIGN

  • May 27, 2016
INTERACTIVE MASTERPLAN MODELS TO ADAPT YOUR SCHEME DESIGN

Beyond dynamic lighting, there are other methods for making a masterplan model interactive. Our recent interactive masterplan for Ecotricity was developed as a simple, chunky, massing model, to assist with decisions being made in the formative stages of the design. Ecotricity founder and Forest Green Rovers Chairman, Dale Vince, wanted us to create an interactive masterplan model for their new Ecopark scheme. The site included the Forest Green Rovers new home stadium and sports campus, an environmentally conscious ‘Green Technology Hub for likeminded businesses from the green economy, and natural wetland reserve set around a redirected canal. Forest Green Rovers have also recently shortlisted nine stadium designs from almost 50 entries by architects based around the world in a competition to create the club’s new home. Adapt the masterplan with an interactive model The customer knew they needed a physical model, but were facing multiple challenges. The designers began with…

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Large scale insect models for IVCC to mark World Malaria Day

  • May 11, 2016
Large Scale Insect Models For IVCC To Mark World Malaria Day

For World Malaria Day, our team was commissioned to make large scale insect models to feature in an exhibition display, for vector-control specialists, IVCC. Mosquitos kill 433,000 people a year, mainly children under 5 and pregnant women. Bed nets treated with insecticides have contributed enormously to bringing down the number of deaths, yet vector-borne diseases are renowned for developing resistance. To resolve this challenge, international teams are working to develop new insecticides. World Malaria Day was an opportunity to raise awareness, so Jed Stone from IVCC marked the occasion by heading to London with two large scale mosquito models to share their message with MPs and visitors to Parliament. Insect models fascinate visitors IVCC set out their stall to engage visitors at Portcullis House, where the two insect models were placed on the table among leaflets and on-screen information. The emphasis was on making sure MPs understand how the international development funding…

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Dynamic lighting to make your model stand out

  • April 22, 2016
Dynamic Lighting To Make Your Model Stand Out

While static 'on-off' lighting within architectural models has become standard practice, dynamic lighting can help a model stand out to win a competition or a bid for a new contract. Our system forms an incredibly flexible platform to display something as simple as tonal 'breathing' between colours, to forming the core of a rich interactive experience. Fundamentally, dynamic lighting is another tool at our disposal to help achieve our client's goals, and is a service we offer to create striking, contemporary models. The model we made for HOK and TAC Arquitectes of Barcelona stadium shows how we can use dynamic lighting with variations in colour to achieve a prominent 'wow' factor, and add layers of interest and detail to a design still in its formative stages.     As dynamic lighting engages the audience - and can work interactively - it's a step across the gap between a physical model…

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Autonomous Robotics

  • January 29, 2016
Autonomous Robotics

In February’s issue http://www.develop3d.com/downloads/ of Develop3D, we were delighted to share the story of our exhibition model work, for Autonomous Robotics Ltd, which is based in Wiltshire.   They are developing next generation seismic technology to gather data from the ocean bottom using a system of Flying Nodes – a new type of automated underwater vehicle. The oil and gas industry requires very high quality data, gathered from ocean bottom seismic (OBS) surveys, often at extreme depths and dealing with complicated geology. ARL’s planned system for a swarm of Flying Nodes system will significantly reduce the cost of collecting seismic data, with the ability to record on the seabed for up to 60 days and cover a wide range of surveys.   Having prepared a paper to share on Flying Nodes at the Society for Exploration Geophysics (SEG) conference in New Orleans, Autonomous Robotics wanted to demonstrate a full size…

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Exhibit design services to ignite your product launch

  • January 21, 2016
Exhibit Design Services To Ignite Your Product Launch

Exhibit design, display models and trade show stands can make a huge difference to the successful launching of a new product. Even a remarkably innovative and marketable design could go unnoticed if it isn’t given appropriate promotion, to grab a busy audience’s attention, at the right moment. In this case study we look at a project that came about in a collaborative effort between EF Engineering and Amalgam Model making. EF Engineering provides show finishing services to Perkins to display their diesel engines. John Knight from EF Engineering, and Chris Conlon had been in contact since early in 2015, discussing opportunities to collaborate on new exhibit designs displaying Perkin’s engines.   Q1. What were the challenges faced by the team building the exhibition stand? CHRIS (Amalgam director and project manager): Perkins was looking for a way to make an impact on the agricultural engineering market through original exhibit design for…

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