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Concept design and prototyping for Valentine’s Day integrated / POS campaign

  • February 13, 2018
Concept Design And Prototyping For Valentine’s Day Integrated / POS Campaign

To develop a successful in-store campaign, a marketing team has to coordinate many elements to ensure shoppers experience the same message everywhere. A physical anchor or theme helps to make the words more memorable and connect with the audience. For their Valentine’s Day gift range, diamond jewellery brand, Forevermark, chose the iconic hot air balloon to symbolise their “True love is unstoppable” message. Challenge: Design a single concept for global stores / one size fits all Forevermark were developing a brand campaign message to capture the imagination of shoppers through social media, online advertising and in their in-store marketing. Globally they have Authorised Forevermark Jewellers with very different sizes of shop windows and display counters. For consistent branding, Forevermark provides white point-of-sale (POS) display frames to create displays for different pieces of jewellery in each store. The idea was to provide fresh artwork to enhance the in-store displays for 2-3…

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