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Festive Fizz – resin casting techniques to create realistic visual effects

  • December 14, 2017
Festive Fizz – Resin Casting Techniques To Create Realistic Visual Effects

Realistic visual effects are in demand at this festive time of year for window displays, point-of-sale and attention-grabbing in-store concessions.  Using artificial food and drink obviously avoids the issues of short-shelf life and spillage hazards.  Our wide-range of in-house creative skills enable us to test, develop and replicate everyday products for visual displays or to use in photography and filming for advertising. One recent project for set designer, Miri Katz, raised fresh challenges for the team. The end-client was looking for a wow-factor display to feature in a champagne brand advert. Having designed and pitched her idea, our client wanted to know how it could be delivered. The key requirement was to create realistic visual effects for the audience to imagine real bubbly in the glasses. Outlining the brief Our client came to us with the concept to explore what would be possible. The key concerns to address were: Authentic…

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Creating premium brand displays: here to make you look good

  • December 1, 2017
Creating Premium Brand Displays: Here To Make You Look Good

Premium brand displays in store have a mysterious appeal. Done well, the mix of quality and exclusivity inspires us to spend more because it feels good. Behind the scenes, we know a lot of work goes into product innovation, developing the brand, premium props, designing spaces and creating visual merchandising. Wow-factor premium brand displays are a blend of creative concepts and excellent delivery, just like any project. To deliver it successfully, you have to stretch the budget and time across both design and build quality, although it can become skewed by one premium prop or bespoke design. At Amalgam, we're here to make you look good, with our tips for creating your premium point-of-sale display: Share your plans early When exploring concepts, your team will have plenty of ideas - whether working with a creative director or agency, retail designer, shop fitter or specialist prop makers. The earlier you can share…

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